Nurturing Amazon Seller Health: Strategies for Sustainable Success
- May 9, 2024
- G10
In the bustling landscape of E-Commerce, Amazon stands as a titan, offering a vast marketplace where millions of sellers can connect with customers worldwide. For entrepreneurs and businesses, Amazon presents an unparalleled opportunity for growth and profitability. However, sellers must ensure that their account health is in good standing in order to succeed.
Amazon’s Account Health Rating is crucial for sellers to stay competitive on the platform. Sellers should understand the factors that affect their Account Health Rating and take any necessary steps to improve their account health rating.
What is Amazon Seller Account Health?
Amazon ranks each seller’s account health using a variety of key performance indicators such as on-time delivery rate, customer service responsiveness, seller feedback, and order defect rate. They also assess metrics such as unresolved policy violations and adherence to Amazon’s selling policies.
The Amazon Account Health Rating (AHR) is a feature that helps sellers monitor their Amazon account health in Seller Central. The AHR assigns each seller with a score from 1 to 1000; sellers should aim to remain over 200.
To find your Amazon Account Health Rating, follow these steps:
- Go to Amazon Seller Central account
- Open the Performance menu
- Click Account Health
How to Improve Your Amazon Account Health Rating
If you find yourself with a low AHR this spring, it is the perfect time to make the necessary changes to get yourself prepared for Q4 2024. Here are the steps you can take to improve your Amazon Account Health Rating now:
1. Offer Quality Products
Selling high-quality products is an important part of your Amazon Account Health Rating because customer satisfaction hinges on receiving good quality products. Ensure your products meet quality standards before listing them on Amazon.
2. Accurately Represent Your Products
Ensuring each product is accurately represented. This involves providing clear product images, descriptions, and other relevant information. We recommend using SellerApp’s Amazon Listing Quality Index, which assesses the quality of your listing page based on Discoverability and Desirability components.
3. Respond to Customers Promptly
Customers value quick, helpful responses, which is why Amazon considers this factor when rating your account. Respond to inquiries and complaints within 24 hours or sooner, if possible. Timely resolution of customer issues can mitigate negative feedback, reviews, returns, and refunds.
4. Ship in a Timely Manner
Amazon was partially built on the concept of quick shipping, which is why shipping products within the specified timeframe is crucial for maintaining a high Amazon Account Health Rating. Failure to do so may result in penalties from Amazon. Implementing a reliable shipping process and efficient inventory management system is essential for on-time delivery. As your business grows, working with a third-party logistics provider can help ensure that your products get out on time.
5. Familiarize Yourself with Amazon Policies
Understanding and adhering to Amazon’s policies is vital for a safe and secure shopping experience. Familiarize yourself with policies covering payment processing, product reviews, and other important topics to ensure compliance and maintain a positive account health rating.
Professional sellers in the United States and Canada can enroll in Account Health Assurance to prevent account deactivation for violations if they collaborate with Amazon for 72 hours to address any issues. Amazon representatives will reach out to sellers whose accounts may be at risk to provide assistance.
G10 Commerce Seller Account & Value Added Services
The G10 Commerce Seller Account is ideal for sellers who have built a stellar rating. We actively manage your seller account to ensure that your high rating stays intact. By selling your items to G10 and trusting our team to resell them on Amazon, clients can take advantage of G10’s great historical performance and not have to worry about building and maintaining your own seller ratings.
We also offer Value Added Services (VAS) for clients who prefer to run their own Seller Account. Our team monitors and responds to customer reviews on our clients’ behalf and works with customers to try to change poor ratings to positive ones.
Reflecting on Q4
As you reflect on Q4 2023 sales, it’s a good time to ask yourself some questions. Did you meet your goals and capitalize on the increased demand during the holiday season? Or did you face supply chain disruptions and other issues that cost you sales?
If your sales fell short of your targets, this is the time to invest in the strategic support that will help you reach your business goals. Warehousing, inventory management, and order fulfillment can help sellers maximize Q4 performance and capitalize on the holiday rush.
As you prepare for future quarters, consider investing in support services that can help you navigate the complexities of selling on Amazon. With the right strategies in place, you can achieve even greater success and unlock the full potential of your business on the platform.
Logistics At Your Fingertips
In today’s competitive marketplace, every little edge helps. If you don’t have the space to store product or the staff/technology to pick, pack, and ship it, G10 can help! We provide a full range of services, including warehousing, inventory management, and order fulfillment.
Learn more about how our services can help you grow your business. Fill out our contact form and we’ll get back to you right away!
